Casestudy

Stuff Your Rucksack

Springwatch presenter Kate Humble’s travellers’ website Stuff Your Rucksack turned to iomart Hosting to cope with its increasing popularity.

Stuff Your Rucksack is a charitable website that helps responsible travellers to make a practical difference to the lives of people in developing countries by packing items that can help the communities they visit – for instance books and pencils for schoolchildren in Sierra Leone, toys and clothes for slum children in India and even footballs and trainers were given to children during the South Africa World Cup.

Kate said: “I started the site out of frustration as I have travelled to many developing countries and come across so many small projects that needed things I could have easily brought with me, had I been able to find out in advance. This is what Stuff Your Rucksack does; lets travellers know before they leave home what’s needed where they are going. Our logo says ‘Pack a Bag, Change a Life’. It really does! And the traveller gets a unique experience that can’t be bought or found in a guidebook.”

Kate said: “I started the site out of frustration as I have travelled to many developing countries and come across so many small projects that needed things I could have easily brought with me, had I been able to find out in advance. This is what Stuff Your Rucksack does; lets travellers know before they leave home what’s needed where they are going. Our logo says ‘Pack a Bag, Change a Life’. It really does! And the traveller gets a unique experience that can’t be bought or found in a guidebook.”

Think Publishing, the communications agency behind the website, turned to iomart Hosting, one of Europe’s leading providers of managed hosting and cloud computing services, to ensure the site could handle a sharp increase in visitors during peak travel periods.