iomart Hosting is providing the technical support for one of the music industry’s most valuable resources – the software tools that analyse the online buzz and data generated by recording artists across the globe.
Musicmetric’s products allow record companies and recording artists to analyse the musical habits and opinions of millions of music fans, allowing them to be more accurate with their marketing campaigns. iomart Hosting is managing all of Musicmetric’s hardware assets in its central London data centre. From that nerve centre the company’s software tools and services use text mining and web crawling to track over 500,000 individual recording artists and 8 million songs, analysing millions of documents and individual data sources per month.
A huge amount of data is analysed. Musicmetric processes terabytes of raw text daily and performs opinion mining, classification and influence analysis to generate the derived data which powers its software products. Additionally, the company offers statistical trend forecasting for artists, genres and sales within the mainstream label, indie and unsigned sectors of the music industry. Its customer base includes record labels, A&R, managers, promoters and marketing agencies.
Greg Mead, co-founder & director of MusicMetric, said:” Just one moment of lost power would mean a significant loss of data tracking for us and the start-up time to get our processes going again would be detrimental to our business. With iomart Hosting we have guaranteed uptime, more redundancy and a data centre that’s easily accessible with lots of room for future scalability.”